Six Months In... and We're Just Getting Started.

Launching a fine jewelry brand is not a small undertaking. It requires conviction in the product, confidence in the sourcing model and materials, and an unwavering commitment to the standard you have set for yourself, even when (and especially when) no one is watching. For us, that standard has been clear from the beginning: natural Colombian emeralds, solid 18K gold, full certification, and direct access to the source. Nothing less.

These first six months have tested that standard in the best way possible and we want to share where the last 6 months have took us, what we have launched, and the milestones we are proudest of.

WHY GADO EXISTS

Direct to source. Always.

Most fine jewelry travels through a long chain before it reaches you. From the mine to a broker, a refinery, a distributor, a wholesaler, and finally a retailer: each stop adding a margin that has nothing to do with the quality of the stone or the gold. By the time a piece is behind glass at a traditional jeweller, you end up paying for several transactions that contributed little to the quality of what you are actually holding.

Gado was built to dismantle that structure.

Pablo's Colombian heritage gave us something most independent jewelry houses simply do not have: direct relationships at the source. Our emeralds come direct from Colombia, responsible for over 70% of global emerald market value, and our stones are sourced from the legendary Muzo and Chivor mines. These two regions are world-renowned for their depth of colour, crystal clarity, and internal life. 

Ashley's background grounds the other half of what we do, with fifteen years working in luxury brand and building a leading luxury beauty services company: it all translates to building an experience where acquiring a Gado piece is held to the same standard as the piece itself. That is not marketing language. It's really the only way we know how to operate.

We work with solid 18K gold. We design with intention. And we sell directly to you, with one margin between the source and your hands.

We built Gado on a belief that natural Colombian emeralds are among the most extraordinary gemstones in the world, and that Canadians deserve access to them: properly sourced, honestly presented, and set in gold worth keeping.

Ashley & Pablo, Gado

SIX MONTHS OF MILESTONES

What we built in our first chapter.

A first chapter for any brand is defined not just by what goes right, but by the decisions made along the way. Here are the moments and milestones we are most proud of from our first six months, since launching in November 2025.

The Bridal Suite

The Bridal Suite is a dedicated collection of engagement rings, wedding bands, and bridal sets. All fully bespoke commissions built with intention, focusing on the needs of our clients and sourcing the best quality with the budgets they have to work with. This is undeniably where some of our most meaningful work happens: proposals planned, families started, heirlooms made. Every design offered within the Bridal Suite can be selected as shown or used as the foundation for something uniquely your own.

A Ready-Made Collection

We launched Gado with a made-to-order model as our core business model, where our designs lead the charge and the physical creations followed an order. But we listened and we read the room.

Our customers wanted the ability to bring a Gado piece home sooner, without waiting through a production window. Further, trusting the business behind the image is incredibly important and was immediately recognized as an opportunity to solidify our virtual operation. So we pivoted, expanding our offering to include a ready-made collection with pieces available to ship same-day, display over virtual appointments, and book select in-person showings to get a sense of fit, quality, and the feel of all things Gado.

As this collection continues to grow, so will our presence and so will your ability to experience Gado.

The Emerald Club

We truly believe in giving back in so many ways it's hard to capture the sentiment on a computer screen, on a blog. 

The Emerald Club launched in 2026 as an open membership for everyone. Members receive private pricing windows, first access to new releases, exclusive pieces not available in our public catalogue, and a birthday perk unlike anything else in Canadian fine jewelry.

This is a small step of what to come... where fine jewelry eases into daily life and the client becomes a part of something bigger.

Where the brand not only reinvests back into the client and offers continuous benefits of loyalty, but also where the brand reinvests back into the natural resources from where it took, to the communities that are a part of those resources, and to the communities that are close to the birthplace of the brand.

As a small family owned business in Canada, with roots deep in Colombia, we feel compelled to take care of our earth and our own.

Our love of fine jewelry, of gold, of natural gemstones ultimately begins with our appreciation of the Earth that gave us these materials. The people that moved them. Delivered them. Purchased them. Beyond the commercial perks that the Emerald Club offers to it's customers, there lies a purpose that is determined to do better and be better, for the future generations who may be enjoying those pieces. 

Bespoke Pieces 

Nothing validates our work quite like a customer who wears a piece and feels that it was made precisely for them (because it was). Our first custom and bespoke commissions are now out in the world, on the hands and necks of people who trusted us with something meaningful. Every custom piece is a collaboration, and the results & experience have exceeded what we imagined when we launched.

Contests and Community Moments

We ran contests and gave away prizes that we are genuinely proud of, as a way to bring people into the world of Gado world celebrate the community forming around the brand. Fine jewelry does not have to be serious all the time, and we aim to make a point of that.

Sometimes it is simply a joy to share.

A Rebrand

Brands evolve and ours did too - many times (and likely many more to come).

 We undertook a full rebrand that sharpened how Gado looks and speaks, and redesigned our micro studio - the space where we photograph and record the content that brings our ready made pieces to life online. The studio is better. The brand is clearer. And there is more to come on both fronts.

WHAT'S NEXT FOR GADO

The next chapter is already here.

The foundation is set but the pace is not slowing. If anything, what is coming next is the most exciting chapter we have planned since we opened our doors. Here is what is on the horizon.

Coming Soon | Live Markets Across the GTA

Gado is coming to you in person. We will be joining live markets across the Greater Toronto Area, giving our community the opportunity to meet Ashley and Pablo directly, try on our ready-made pieces, have in person consults in your favourite shopping spaces, and experience Gado in a way it was intended. Details will be announced soon.

Re-launching | The Made-to-Order Collection

Our made-to-order collection is already in the process of being refined.... and it is gorgeous. We are taking the time to get it exactly right before it relaunches - and the result will be worth the wait. Stay tuned!

In Exploration | New Partnerships

We are actively exploring partnerships that align with the Gado standard: carefully chosen collaborations that add something meaningful to what we offer. You will hear about it here first.

Looking Ahead | Physical Locations 

The long vision for Gado has always included a physical presence. Beginning in 2027, we will start exploring what that looks like: a space where the full Gado experience can be felt, not just seen.

Thank you for being a part of our journey so far.

Six months ago, Gado emerged into the Canadian jewelry market with a lot to learn. Today, it is a brand with multiple collections, a community, and a clear direction.

We are grateful for every customer who trusted us early, every Emerald Club member who joined, and everyone who has followed along and cheered us on as we built this from the ground up.

The best of Gado is still ahead.

With gratitude,

Ashley & Pablo

Gado | Mississauga, Ontario | The House of Emeralds

Explore the collection. Join the Emerald Club. Build your custom piece.